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Superfeet started in 1977 as the Sports Medicine Division of Northwest Podiatric Laboratory. Sparked by the simple idea that people deserve something better, today we continue to push the boundaries of podiatric science by combining biometric data, cutting-edge technology and innovative materials, all to help you get the most out of every step. The proprietary Superfeet shape helps your feet move the way they’re supposed to, adapting the flat surface inside your shoes to the contours of your feet for life-changing comfort, unmatched support and enhanced performance.


Your biomechanics may be complex, but solving foot pain should be simple. When you add the signature orthotic shape of Superfeet insoles to your footwear, you give your feet comfort and support where they need it most, helping redistribute forces to reduce stress and strain on your entire body, not just your feet.