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The North Face, founded in 1966, had the goal to equip outdoor athletes for their next adventure. Today, it is the world’s leading and most recognized outdoor brand. Their products are Athlete Tested. Expedition Proven.™ that allow everyone to explore and test their own limits. Through programs that encourage sustainability, The North Face also helps to protect outdoor playgrounds and minimize their impact on the planet.
Everywhere from your local high street, school, bar or restaurant to the most highest mountains of the world’s greater ranges, you will find someone wearing the distinctive, half-dome logo of The North Face or a garment, duffel bag or footwear. Named after the coldest and steepest sides of a mountain, the brand has been dedicated to pushing the boundaries of technology in outdoor apparel and equipment since the first store opened in 1968 in California. Never Stop Exploring is their mantra, from tents and sleeping bags, from hiking to trail running, skiing to expeditions, The North Face’s is at the cutting edge of outdoor equipment, both aesthetically and technologically. Their products use a combination of their own in-house designed and developed, proprietary technologies with some of the biggest names in outdoor insulation and weatherproofing such as GORETEX and Primaloft.
The North Face products include hiking and trekking footwear and trail running shoes developed by the world’s leading athletes such as Pau Capell who won the Ultra Trail du Mont Blanc in 2019.
At the heart of Athlete Tested. Expedition Proven.™ is the philosophy that it is real athlete insights that push The North Face design and engineering teams to push new products such as the The North Face FUTURELIGHT™ technology which came from one athlete’s insight born in the mountains that sparked a revolution to create a sustainably-made waterproof membrane with superior air permeability while maintaining waterproofness.